Fender Play's primary audience is a brand-new player, age 16-34, who has no exposure to reading music or playing. However, Fender Play’s approach is suitable for all types of beginners, from children to adults. As any experienced music teacher knows, the term “beginner” can be misleading. A player taking lessons may call themselves a beginner even if they’ve been trying to learn for several years.
Fender Play subscribers run the gamut of learning levels and are sometimes attracted to the program to help fill gaps in their learning. As a result, we also regularly see the following types of users:
- A player who plays a different instrument such as piano or saxophone and can read music
- A player that started learning previously and gave it up (often older than 34)
- A player who has been learning slowly enough to consider themselves new - exposure may range from 3 months to a year or more
- Children whose parents signed them up for lessons and may or may not be learning with them